Another fine example of rugby advertising for alcoholic beverages ("apéritif") in France in pre-WW1 era... (large pic )
This time, wine-maker Louis Koester in Cette (now Sète) on the Mediterranean seaside (where my Grandmother was born.. but that's another story...) went one step further : he just called his product "Rugby" !
Interestingly, local archives (Archives de l'Hérault) explain that Louis Koester also was the founder and president of the Regional Rugby Committee ("Comité Régional du Languedoc"). QED!
By the way, times are getting increasingly "digital"... these Archives de l'Hérault also provide some nice online memorabilia about local rugby ("Rugby, terre d'Hérault"-in French)... Well done! And congratulations for sharing such documents (though I'm not exactly sure of their licencing policy....)! For instance, here are below a commercial letterhead from the same Koester, the original charter (1912) of Cette Rugby Club and a fine poster print advertising for another - weird, but that was tonight topic... - Kola Rugby...
"Union Jack" jersey in Toulon... probably announcing Jonny Wilkinson and the soon-to-come 6 Nations Championship...
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